Loose Leaf for Marketing
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Loose Leaf for Marketing

by Michael Levy, Dhruv Grewal

Business Education
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A comprehensive marketing textbook covering core principles and strategies for students and professionals.

ISBN-13 9781260428254 ASIN 1260428257 Views 316 Publisher McGraw Hill Year 2019 Edition 7 Format Loose Leaf Product Group Book Pages 1408 Created February 14, 2026 Updated September 17, 2026
About This Book

This textbook provides a thorough introduction to marketing concepts and practices.

It covers essential topics including consumer behavior, market research, and strategic planning.

Designed for students, it offers clear explanations and real-world applications.

The content supports learning through structured chapters and practical examples.

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I will be using this book for:
14 total votes