A PREFACE TO MARKETING MANAGEMENT
by J. Paul Peter, James Donnelly
A concise introduction to the authors behind A Preface to Marketing Management, highlighting their academic backgrounds, marketing education, and research interests in marketing and banking.
About This Book
A Preface to Marketing Management is associated with marketing educators J. Paul Peter and James Donnelly.
J. Paul Peter is described as a highly regarded marketing educator at the University of Wisconsin–Madison, with contributions through research, textbooks, and education.
James H. Donnelly, Jr. is the Turner Professor in the College of Business and Economics at the University of Kentucky.
Donnelly’s research areas include marketing and banking.
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