International Management: Culture, Strategy, and Behavior
International Management: Culture, Strategy, and Behavior offers a broad foundation in managing across national and cultural boundaries. Fred Luthans and Jonathan Doh examine how culture, strategic thinking, and individual and organizational behavior intersect in international business, making this a useful resource for students of global management.
About This Book
International Management: Culture, Strategy, and Behavior explores the field of managing organizations and people in an international context.
The book focuses on the relationship between culture, strategy, and behavior in global business settings.
It is suited to students and readers seeking a foundational perspective on international management.
Fred Luthans and Jonathan Doh present the subject through the combined lenses of management theory and cross-cultural business practice.
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