Consumer Behavior
by David L. Mothersbaugh, Delbert I. Hawkins, Susan Bardi Kleiser
Consumer Behavior provides an academic exploration of consumers and consumer-related decision-making. Written by David L. Mothersbaugh, Delbert I. Hawkins, and Susan Bardi Kleiser, it introduces the subject for readers studying business, education, and psychology.
About This Book
Consumer Behavior is a book focused on the study of consumers and consumer-related decision-making.
It presents the subject within a business and educational context.
The book is authored by David L. Mothersbaugh, Delbert I. Hawkins, and Susan Bardi Kleiser.
Reviews
No reviews yet. Be the first to review this book!