Essentials of Strategic Management: The Quest for Competitive Advantage
by Peteraf, Margaret, Thompson, Arthur A., Jr., Gamble, John E.
This book introduces essential strategic management concepts and tools for building and sustaining competitive advantage in business environments.
About This Book
Essentials of Strategic Management presents core principles for achieving competitive advantage in dynamic markets.
The text covers analytical tools and frameworks used to formulate and implement business strategy.
Readers learn methods for assessing industry conditions and internal capabilities.
Emphasis is placed on practical application of strategic concepts in real-world settings.
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