International Business: Competing in the Global Marketplace
by Charles Hill, G. Tomas M. Hult
International Business: Competing in the Global Marketplace provides an introduction to the forces, decisions, and challenges shaping business across national borders. Charles Hill and G. Tomas M. Hult present a broad foundation for understanding competition and participation in today’s interconnected global marketplace.
About This Book
International Business: Competing in the Global Marketplace examines business in an international context.
The book focuses on the opportunities and challenges associated with competing across national borders.
It provides a foundation for understanding global marketplace activity and international business decision-making.
Written by Charles Hill and G. Tomas M. Hult, this title is suited to readers seeking an introduction to international business.
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