Essentials of Strategic Management: The Quest for Competitive Advantage
by Arthur Thompson, Margaret Peteraf, John Gamble
Essentials of Strategic Management: The Quest for Competitive Advantage offers a focused introduction to business strategy and management. Drawing on the work of Arthur Thompson, Margaret Peteraf, and John Gamble, it centers on the principles and pursuit of competitive advantage for readers studying or exploring strategic management.
About This Book
Essentials of Strategic Management: The Quest for Competitive Advantage explores the subject of strategic management through its central focus on building competitive advantage.
Written by Arthur Thompson, Margaret Peteraf, and John Gamble, this title is designed for readers seeking a concise resource on business strategy.
Its subject matter places strategic decision-making, management, and competitive positioning at the center of the discussion.
The book is suitable for students and general readers looking for an introduction to essential strategic management concepts.
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