LooseLeaf for Essentials of Marketing
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LooseLeaf for Essentials of Marketing

by E. Jerome Mccarthy, William Perreault, Joseph Cannon

Business Education
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A foundational marketing textbook covering core principles and strategies for students and professionals.

ISBN-13 9781259924057 ASIN 125992405X Views 274 Publisher McGraw Hill Year 2018 Edition 16 Format Loose Leaf Product Group Book Pages 1536 Created April 06, 2026 Updated August 22, 2026
About This Book

LooseLeaf for Essentials of Marketing provides a comprehensive introduction to marketing concepts and practices.

The text covers essential topics including market analysis, consumer behavior, and marketing mix strategies.

Designed for academic use, it supports students in building a solid understanding of marketing fundamentals.

Authored by experienced educators, the book emphasizes practical application of marketing principles.

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I will be using this book for:
11 total votes