LooseLeaf for Essentials of Marketing
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LooseLeaf for Essentials of Marketing

by E. Jerome Mccarthy, William Perreault, Joseph Cannon

Business Education
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LooseLeaf for Essentials of Marketing offers a foundational introduction to marketing for students and other learners. Written by E. Jerome McCarthy, William Perreault, and Joseph Cannon, this educational resource is designed to support coursework, build familiarity with core marketing concepts, and serve as a practical study reference.

ISBN-13 9781259924057 ASIN 125992405X Views 312 Publisher McGraw Hill Year 2018 Edition 16 Format Loose Leaf Product Group Book Pages 1536 Created April 06, 2026 Updated October 23, 2026
About This Book

LooseLeaf for Essentials of Marketing provides an educational foundation in marketing.

Written by E. Jerome McCarthy, William Perreault, and Joseph Cannon, the book is suited to readers studying the essential concepts of the field.

Its focus on marketing makes it a practical choice for coursework, guided learning, and review.

The loose-leaf format supports use as an academic reference alongside marketing studies.

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I will be using this book for:
11 total votes