Marketing
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Marketing

by Roger Kerin, Steven Hartley

Business
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An essential resource covering core marketing principles and strategies for effective business practices.

ISBN-13 9781259924040 ASIN 1259924041 Views 429 Publisher McGraw Hill Year 2018 Edition 14 Format Hardcover Product Group Book Pages 784 Created February 08, 2026 Updated September 17, 2026
About This Book

This book provides foundational knowledge in marketing concepts and practices.

Readers will explore essential strategies used in modern business environments.

The content covers key principles relevant to marketing professionals and students alike.

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I will be using this book for:
26 total votes