Microeconomics and Behavior 10th edition
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Microeconomics and Behavior 10th edition

by Robert H. Frank

Textbook Economics Behavioral Economics
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An accessible guide to microeconomic principles, blending theory with behavioral insights and real-world applications for students.

About This Book

This textbook presents core microeconomic concepts in an accessible manner.

It emphasizes behavioral insights alongside traditional economic theory.

Students explore how individuals and firms make choices under constraints.

The material connects theory to real-world examples and applications.

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I will be using this book for: