Microeconomics and Behavior 10th edition
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Microeconomics and Behavior 10th edition

by Robert H. Frank

Textbook Economics Behavioral Economics
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Robert H. Frank’s Microeconomics and Behavior, 10th Edition, offers an accessible introduction to microeconomic ideas with attention to human behavior. Designed for students and readers building a foundation in economics, it explores how economic thinking relates to individual decisions and broader market activity.

About This Book

Microeconomics and Behavior, 10th Edition, is a study of microeconomics by Robert H. Frank.

The book connects economic concepts with behavior, providing an accessible way to approach foundational ideas in the field.

It is suited to readers seeking an introduction to microeconomic thinking and its relationship to decision-making.

This edition supports students and general readers exploring core economics topics.

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I will be using this book for: