Strategic Management: Creating Competitive Advantages
by Gregory Dess, Alan Eisner, Gerry Mcnamara, Seung-Hyun Lee
A comprehensive textbook covering strategic management principles, competitive advantage frameworks, and essential business strategy concepts for students and professionals.
About This Book
Strategic Management: Creating Competitive Advantages provides foundational knowledge for understanding strategic management concepts and frameworks.
The text covers essential topics in business strategy and competitive positioning for organizational success.
Readers gain insights into strategic analysis, formulation, and implementation processes used in modern business environments.
The book serves as an educational resource for students and professionals seeking to develop strategic management competencies.
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