I will be using this book for:

GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD

by Michael Levy, Dhruv Grewal

Business Education

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Marketing textbook offering core concepts and digital learning tools for students through Connect access.

ISBN-13 9781259896767 ASIN 1259896765 Views 76 Publisher McGraw Hill Year 2015 Edition 5 Format Paperback Product Group Book Pages 464 Created March 10, 2026 Updated September 18, 2026

About This Book

This textbook provides foundational marketing concepts for students.

Includes access to Connect digital platform for interactive learning.

Covers essential marketing principles and strategies.

Designed for college-level marketing courses.

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I will be using this book for:

GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD

About This Book

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I will be using this book for: