Communication Research: Asking Questions, Finding Answers

by Joann Keyton

academic textbook communication studies Research Methods

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A foundational text guiding students through communication research methods, study design, and interpretation of findings in academic and professional contexts.

ISBN-13 9781259870552 ASIN 1259870553 Views 156 Publisher McGraw Hill Year 2018 Edition 5 Format Hardcover Product Group Book Pages 416 Created April 09, 2026 Updated September 01, 2026

About This Book

This book introduces students to the fundamentals of communication research.

It covers essential methods for asking questions and finding answers in the field.

Readers learn how to design studies and interpret research findings.

The text emphasizes practical application of research principles.

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