Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
by Arthur Thompson, Margaret Peteraf, John Gamble, A. Strickland
Crafting & Executing Strategy examines the concepts involved in developing and carrying out business strategy. Through its combination of strategic principles and cases, the book explores the pursuit of competitive advantage and provides a structured resource for students and readers of management.
About This Book
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases focuses on the study of business strategy.
The book addresses both the development and execution of strategic plans, with attention to competitive advantage.
Its concepts-and-cases format supports learning through a combination of foundational material and applied examples.
Written by Arthur Thompson, Margaret Peteraf, John Gamble, and A. Strickland, it is suited to readers studying management and strategic decision-making.
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