Marketing: The Core
by Roger Kerin, Steven Hartley
An introductory guide presenting the fundamental principles and practices of marketing for students and business professionals.
About This Book
Marketing: The Core provides an accessible overview of essential marketing concepts.
The text covers core topics such as market analysis, consumer behavior, and the marketing mix.
Designed for introductory courses, it emphasizes practical application and current trends.
Readers gain foundational knowledge to understand how organizations connect with customers.
Reviews
No reviews yet. Be the first to review this book!