Entrepreneurial Small Business
Entrepreneurial Small Business offers a clear foundation for understanding the world of small-business ownership and entrepreneurship. Jerome Katz and Richard Green guide readers through the central concepts, decisions, and responsibilities involved in developing and managing an entrepreneurial venture.
About This Book
Entrepreneurial Small Business focuses on the concepts and practices associated with creating and managing a small business.
The book provides an accessible foundation for readers studying entrepreneurship or exploring small-business ownership.
Topics are presented through the lens of entrepreneurial decision-making, business development, and the responsibilities involved in operating a venture.
Written by Jerome Katz and Richard Green, this title is suited to business students and readers seeking a structured introduction to entrepreneurial small business.
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