Essentials of Strategic Management: The Quest for Competitive Advantage
by Arthur Thompson, Margaret Peteraf, John Gamble
A focused introduction to strategic management that covers competitive analysis, resource evaluation, and strategy execution for students and managers.
About This Book
Essentials of Strategic Management presents core principles and analytical tools used in strategic planning and execution.
The text emphasizes the pursuit of sustainable competitive advantage through effective strategy formulation and implementation.
Readers explore industry analysis, resource assessment, and value-chain concepts within contemporary business environments.
Case examples and frameworks help connect theoretical models to practical decision-making scenarios.
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