Management Strategy: Achieving Sustained Competitive Advantage
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Management Strategy: Achieving Sustained Competitive Advantage

by Alfred Marcus, Anne Cohen

Business Management
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Explores strategic management principles and frameworks to help organizations achieve and sustain competitive advantage in changing markets.

About This Book

This book examines core principles of strategic management for organizations seeking long-term success.

It covers frameworks and approaches for achieving and maintaining competitive advantage in dynamic markets.

Readers will find guidance on aligning resources, capabilities, and market opportunities.

The text emphasizes practical application of strategy concepts in real business environments.

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I will be using this book for: