Strategic Management: Concepts
Strategic Management: Concepts offers a clear foundation in the ideas and practices that shape business strategy. Frank T. Rothaermel presents an accessible starting point for students and readers who want to understand organizational direction, strategic choices, competitive positioning, and the broader principles of managing for long-term objectives.
About This Book
Strategic Management: Concepts introduces the central ideas used to understand strategic management in organizations.
The book provides a foundation for examining how businesses develop direction, evaluate choices, and respond to changing conditions.
Written by Frank T. Rothaermel, it is suited to students and readers seeking a structured overview of business strategy.
Its focus on core concepts makes it a useful starting point for studying organizational decision-making and competitive positioning.
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