Selling Sexy: Victoria’s Secret and the Unraveling of an American Icon
by Lauren Sherman, Chantal Fernandez
Selling Sexy examines the rise, identity, and unraveling of Victoria’s Secret, tracing the significance of an American icon built around fashion, branding, and sex appeal. Lauren Sherman and Chantal Fernandez offer a focused look at the company’s cultural and commercial impact.
About This Book
Selling Sexy examines Victoria’s Secret, one of America’s most recognizable retail and fashion brands.
Lauren Sherman and Chantal Fernandez consider how the company built its identity and influence around the idea of selling sex appeal.
The book also explores the unraveling of that image, offering a broader look at branding, business, and changing cultural expectations.
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