GIRLS®: Generation Z and the Commodification of Everything
by Freya India
Freya India’s GIRLS® examines Generation Z and the commodification of everything. Focusing on the relationship between contemporary girlhood, identity, and consumer culture, it offers a timely exploration of how market forces shape the ways people understand themselves and the world around them.
About This Book
GIRLS® explores Generation Z through the lens of commodification.
The book considers how products, identities, and experiences can become connected to markets and consumer culture.
Freya India examines the relationship between contemporary girlhood and a broader culture of buying, branding, and selling.
It offers a focused perspective on the forces shaping a generation and the meaning attached to them.
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