The Influential Mind: What the Brain Reveals About Our Power to Change Others
by Tali Sharot
A science-based look at how the brain shapes influence, offering insights into why some messages change minds while others do not.
About This Book
The Influential Mind examines the science behind how people influence each other.
It draws on research about decision-making and social behavior.
The book explores why certain messages resonate and others are ignored.
Readers learn practical insights about communication and persuasion.
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