Effectual Entrepreneurship
by Stuart Read, Saras Sarasvathy, Nick Dew, Robert Wiltbank
Effectual Entrepreneurship presents a practical examination of entrepreneurship and the effectual approach. Written by Stuart Read, Saras Sarasvathy, Nick Dew, and Robert Wiltbank, the book considers how entrepreneurs create and develop ventures while navigating uncertainty, making it a useful resource for students, educators, and business readers.
About This Book
Effectual Entrepreneurship examines entrepreneurship through the lens of effectual thinking.
The book focuses on how entrepreneurs approach opportunities, decisions, and venture development in uncertain environments.
Written by Stuart Read, Saras Sarasvathy, Nick Dew, and Robert Wiltbank, it presents a business-oriented perspective on entrepreneurial practice.
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