The Media Economy (Media Management and Economics Series)
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The Media Economy (Media Management and Economics Series)

by Alan B. Albarran

Business Media Studies
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The Media Economy provides a broad introduction to media management and economics. Written by Alan B. Albarran, it explores the economic dimensions of media and offers a foundation for understanding media as both an industry and a field of study.

ISBN-13 9781138886087 ASIN 1138886084 Views 185 Publisher Routledge Year 2016 Edition 2 Format Paperback Product Group Book Pages 222 Adult No Created February 18, 2026 Updated October 27, 2026
About This Book

The Media Economy examines the relationship between media and economic activity.

Written by Alan B. Albarran, the book focuses on media management and economics as an area of study.

It offers a broad foundation for readers seeking to understand the business dimensions of media.

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I will be using this book for:
2 total votes