International Cases in the Business of Sport
by Dave Arthur, John Beech, Simon Chadwick
A compilation of international case studies examining the business, management, and commercial dimensions of sport across global markets.
About This Book
International Cases in the Business of Sport presents a series of case studies focused on the commercial and managerial aspects of sport.
The book examines how sport organizations operate within global markets and addresses key business challenges.
Topics include governance, marketing, finance, and strategic management in the sports industry.
Readers gain insight into real-world issues facing sport businesses across different countries and contexts.
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