Customer Relationship Management: Concepts and Technologies
Customer Relationship Management: Concepts and Technologies offers a focused introduction to the ideas, practices, and technologies associated with CRM. Francis Buttle presents the subject for readers in business, management, and education, providing a useful foundation for understanding how customer relationship management connects with modern organizational technology.
About This Book
Customer Relationship Management: Concepts and Technologies introduces the central ideas associated with managing customer relationships.
The book connects relationship management with the technologies that support customer-focused business activity.
Written by Francis Buttle, it provides a business-oriented foundation for understanding CRM as both a concept and a practical area of technology.
It is suited to readers seeking a structured introduction to customer relationship management.
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