The Strategy and Tactics of Pricing: A guide to growing more profitably
by Thomas T. Nagle, Georg Müller
A practical guide offering frameworks and tactics to help businesses set prices that drive sustainable profitability and growth.
About This Book
This book provides guidance on pricing decisions that support profitable growth.
It covers core principles and practical approaches to pricing in competitive markets.
Readers will learn frameworks for setting and adjusting prices effectively.
The content focuses on aligning pricing with overall business strategy.
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