Understanding the Business of Global Media in the Digital Age
by Micky Lee
Understanding the Business of Global Media in the Digital Age offers a focused introduction to the business of media within a global digital environment. Micky Lee examines the subject’s defining themes, making the book a useful starting point for students and readers interested in media industries.
About This Book
Understanding the Business of Global Media in the Digital Age explores the business of media across a global and digital context.
The book focuses on how global media and digital developments intersect, offering a foundation for readers studying the subject.
Written by Micky Lee, it is suited to anyone seeking a concise introduction to the business dimensions of contemporary media.
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