Understanding the Business of Global Media in the Digital Age
by Micky Lee
Explores the business frameworks and digital shifts transforming global media industries, offering insight into markets, regulation, and evolving strategies.
About This Book
This book examines the economic and organizational frameworks of media companies operating across international markets.
It explores how digital technologies are reshaping production, distribution, and monetization strategies within the global media sector.
Readers gain insight into regulatory environments, market competition, and evolving business models affecting media organizations worldwide.
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