Persuasion: Social Influence and Compliance Gaining
by Robert H. Gass, John S. Seiter
Persuasion: Social Influence and Compliance Gaining offers a broad introduction to the communication processes behind influence and compliance. Robert H. Gass and John S. Seiter examine how people shape attitudes, decisions, and behavior, making this a useful foundation for students and readers interested in persuasion and social interaction.
About This Book
Persuasion: Social Influence and Compliance Gaining examines the ways people affect one another’s attitudes, choices, and behavior.
The book focuses on persuasion as a communication process, connecting social influence with efforts to gain compliance.
It provides a broad foundation for readers interested in how persuasive messages work across interpersonal and social settings.
Suitable for study or general interest, this title introduces key ideas related to influence, communication, and human interaction.
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