Media Today: Mass Communication in a Converging World
by Joseph Turow
Media Today: Mass Communication in a Converging World provides an introduction to mass communication amid the convergence of media platforms, technologies, and industries. It is suited to readers seeking a broad foundation for understanding the contemporary media environment and the forces shaping communication today.
About This Book
Media Today: Mass Communication in a Converging World examines mass communication within a changing media environment.
The book focuses on the convergence of media, technologies, and communication industries.
It offers a foundation for understanding how contemporary media operate across interconnected platforms and forms.
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