Media Effects: Advances in Theory and Research (Routledge Communication Series)
by Mary Beth Oliver, Arthur A. Raney, Jennings Bryant
An authoritative collection exploring how media shape attitudes, behaviors, and society through theory and research.
About This Book
This volume presents current research and theoretical developments in the study of media effects.
Chapters examine how media influence attitudes, behaviors, and social outcomes across diverse contexts.
The book integrates perspectives from psychology, sociology, and communication to analyze media impact.
Contributors review methodological approaches and identify emerging trends in media effects scholarship.
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