Indian Movie Entrepreneurship: Not just song and dance (Discovering the Creative Industries)
Indian Movie Entrepreneurship explores the enterprise behind Indian cinema, moving beyond the familiar association with song and dance. Focusing on entrepreneurship and the creative industries, the book offers a business-oriented perspective for readers interested in how filmmaking connects with innovation, organization, and commercial activity.
About This Book
Indian Movie Entrepreneurship examines the business of Indian cinema through the lens of entrepreneurship.
The book places filmmaking within the broader context of the creative industries.
Its title signals an approach that looks beyond song and dance to consider the enterprise behind movies.
It is intended for readers interested in Indian cinema, entrepreneurship, and creative-industry studies.
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