Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
by David Travis, Philip Hodgson
Think Like a UX Researcher examines how observing users can guide design and influence business strategy. David Travis and Philip Hodgson present UX research as a practical discipline for understanding user behavior, contributing to design decisions, and helping organizations make more informed choices.
About This Book
Think Like a UX Researcher explores the role of user experience research in understanding people and informing better design.
The book focuses on observing users, influencing design, and shaping business strategy.
It presents UX research as a discipline connected to both practical design work and broader organizational decision-making.
Written by David Travis and Philip Hodgson, this title is intended for readers interested in user experience research and its business applications.
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