Strategic Management in Sport
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Strategic Management in Sport

by Milena M. Parent, Danny O'Brien, Lesley Ferkins, Lisa Gowthorp

Business Sports Education Management
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Strategic Management in Sport provides a focused academic resource on applying strategic management concepts within the sport sector. Written by Milena M. Parent, Danny O'Brien, Lesley Ferkins, and Lisa Gowthorp, it is designed for readers exploring the relationship between business strategy, management, and sport.

About This Book

Strategic Management in Sport examines strategic management as it relates to the sport sector.

Written by Milena M. Parent, Danny O'Brien, Lesley Ferkins, and Lisa Gowthorp, the book provides a collaborative academic perspective.

It is suited to readers seeking a focused resource on management and strategy in sport.

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