Strategic Planning for Public Relations
Strategic Planning for Public Relations examines the role of planning in public relations and strategic communication. Written by Ronald D. Smith, this focused resource is suited to readers studying the field, developing professional knowledge, or seeking a foundation in public relations strategy.
About This Book
Strategic Planning for Public Relations is a focused resource on planning in the public relations field.
Written by Ronald D. Smith, the book centers on the relationship between strategic planning and public relations practice.
Its subject makes it relevant to readers exploring communication, marketing, and organizational strategy.
The title may serve as a reference for students, educators, and professionals seeking material on public relations planning.
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