Business Strategies for Magazine Publishing: How to Survive in the Digital Age
by Mary Hogarth
Business Strategies for Magazine Publishing explores how magazine publishers can respond to the pressures of the digital age. Written by Mary Hogarth, this professional guide focuses on business strategy, publishing, and adaptation within a changing media landscape.
About This Book
Business Strategies for Magazine Publishing examines the challenges and opportunities facing magazine publishers in the digital age.
Mary Hogarth focuses on business strategies relevant to publishing organizations adapting to changes in media and technology.
The book offers a professional perspective on sustaining magazine publishing in a rapidly evolving environment.
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