Foundations of Scenario Planning: The Story of Pierre Wack (Routledge International Studies in Business History)
Foundations of Scenario Planning examines the origins and development of scenario planning through the story of Pierre Wack. Set within the field of international business history, Thomas Chermack’s book offers a focused perspective on the relationship between strategic thinking, management, and historical context.
About This Book
Foundations of Scenario Planning explores the development and foundations of scenario planning.
The book focuses on the story of Pierre Wack and his place in the history of scenario planning.
Presented within the Routledge International Studies in Business History series, it connects strategic thinking with business history.
Thomas Chermack provides a focused account for readers interested in scenario planning, management, and the evolution of business strategy.
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