Marketing Communications Management
by Paul Copley
Marketing Communications Management provides a focused introduction to the management of marketing communications. Written by Paul Copley, it is suited to students and professionals looking for a structured resource on this important area of business and marketing.
About This Book
Marketing Communications Management is a business and marketing title by Paul Copley.
The book focuses on the management of marketing communications.
It may serve as a reference for readers studying marketing or developing their understanding of communication management.
Suitable for students and professionals seeking an overview of this area of business practice.
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