Gender, Branding, and the Modern Music Industry
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Gender, Branding, and the Modern Music Industry

by Kristin Lieb

Gender Studies Cultural Studies musicology
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Kristin Lieb examines the intersection of gender, branding, and the modern music industry. This focused work considers how identity and commercial practices connect within contemporary music and offers readers a lens for understanding the industry’s branding landscape.

About This Book

Gender, Branding, and the Modern Music Industry explores the relationship between gender and branding within contemporary music.

The book considers how branding operates in the modern music industry and how gender forms part of that context.

Written by Kristin Lieb, it offers a focused perspective on the intersection of music, identity, and industry practices.

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