Gender, Branding, and the Modern Music Industry
by Kristin Lieb
An academic study of how gender shapes branding and marketing within the contemporary music industry.
About This Book
This book examines the role of gender in the branding strategies of the modern music industry.
It analyzes how artists, labels, and media construct and communicate gendered identities.
The text draws on marketing, media, and cultural studies to provide context for industry practices.
Readers gain insight into the commercial and cultural implications of gendered branding.
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