A Cognitive Psychology of Mass Communication
by Fred Sanborn, Richard Jackson Harris
A comprehensive exploration of cognitive psychology applied to mass communication, examining how people process and respond to media messages.
About This Book
This book examines the intersection of cognitive psychology and mass communication.
It analyzes how individuals process, interpret, and respond to media content.
The text integrates research findings to explain media effects on audiences.
Readers gain insight into psychological mechanisms underlying communication phenomena.
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