Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
by Charles Marsh, David W. Guth, Bonnie Poovey Short
Strategic Writing explores multimedia writing for public relations, advertising, and related communication fields. Charles Marsh, David W. Guth, and Bonnie Poovey Short present a broad guide to purposeful professional writing, helping readers consider how messages are developed for varied audiences, formats, and media environments.
About This Book
Strategic Writing focuses on writing for public relations, advertising, and other forms of multimedia communication.
The book presents writing as a strategic activity, connecting message development with professional communication goals.
Its broad scope makes it relevant to readers studying or practicing communication across multiple media formats.
Designed for application in communication-related fields, it provides a foundation for developing purposeful, effective writing.
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