Business Analytics: A Contemporary Approach
by Thomas W. Jackson, Steven Lockwood
Business Analytics: A Contemporary Approach offers a contemporary introduction to the relationship between analytics and business. Written by Thomas W. Jackson and Steven Lockwood, it provides a foundation for readers seeking to understand business analytics as an area of study and professional practice.
About This Book
Business Analytics: A Contemporary Approach presents a business-focused introduction to analytics.
The book addresses analytics in the context of contemporary business practice.
It is authored by Thomas W. Jackson and Steven Lockwood.
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