Business Analytics: A Contemporary Approach
by Thomas W. Jackson, Steven Lockwood
A clear, contemporary guide to business analytics that equips readers with essential methods and tools for data-informed decision making.
About This Book
Business Analytics: A Contemporary Approach presents core concepts and methods used to analyze business data.
The text emphasizes practical techniques that support evidence-based decisions in organizations.
Readers explore contemporary tools and frameworks relevant to analytics in business environments.
The book is designed for students and practitioners aiming to strengthen their analytical capabilities.
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