New Urban Management: Attracting Value Flows to Branded Hubs
New Urban Management explores how cities and urban centers can attract value flows by developing and managing branded hubs. A. Anttiroiko offers a focused perspective on urban identity, strategic positioning, and the management of places seeking greater visibility, appeal, and value in contemporary urban environments.
About This Book
New Urban Management examines the relationship between urban management and the development of branded hubs.
The book focuses on attracting value flows, highlighting the strategic role of identity, positioning, and place-based appeal in contemporary urban environments.
It presents a perspective for readers interested in how cities and urban centers can be managed and shaped to enhance their visibility and value.
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