Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
Business Essentials for Strategic Communicators presents the business foundations needed to connect communication with organizational goals. Focusing on shared value for organizations and stakeholders, it provides a practical framework for understanding the role of strategic communication in contemporary business settings.
About This Book
Business Essentials for Strategic Communicators introduces the business knowledge relevant to professionals working in strategic communication.
The book focuses on creating shared value for organizations and their stakeholders, connecting communication practice with broader organizational priorities.
It offers a foundation for understanding how strategic communicators can contribute to business objectives and stakeholder relationships.
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