Sales Management: Strategy, Process and Practice
by Bill Donaldson, Javier Marcos Cuevas, Régis Lemmens
Sales Management: Strategy, Process and Practice provides a structured introduction to sales management, organized around strategy, process, and practical application. Written by Bill Donaldson, Javier Marcos Cuevas, and Régis Lemmens, it offers a useful resource for students, professionals, and anyone seeking a clearer understanding of sales management.
About This Book
Sales Management: Strategy, Process and Practice examines sales management through three connected perspectives: strategy, process, and practice.
The book offers a structured resource for understanding how sales management is approached and applied within a business context.
Written by Bill Donaldson, Javier Marcos Cuevas, and Régis Lemmens, it is suited to readers studying or working with sales management.
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