Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
by D. Sutton
A study of how global advertising and marketing shape ideals of female beauty and influence cultural standards.
About This Book
This book explores the intersection of women, advertising, and marketing on a global scale.
It investigates how beauty ideals are constructed and promoted through commercial channels.
The work considers the broader cultural and economic implications of these marketing practices.
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