Business Marketing Management: B2B
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Business Marketing Management: B2B

by Michael D. Hutt, Thomas W. Speh

Business
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A foundational textbook covering essential B2B marketing concepts, strategies, and management practices for business professionals and students.

ISBN-13 9781133189565 ASIN 1133189563 Views 303 Publisher South-Western Pub Year 2012 Edition 11 Format Hardcover Product Group Book Pages 428 Created February 17, 2026 Updated September 29, 2026
About This Book

Business Marketing Management: B2B provides foundational knowledge for understanding marketing in business-to-business contexts.

The text covers essential concepts and frameworks used in B2B marketing environments.

Readers gain insight into strategic approaches for managing business marketing activities.

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I will be using this book for:
16 total votes