Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
by Alina Wheeler, Rob Meyerson
Designing Brand Identity is a comprehensive guide to the world of brands and branding. Written by Alina Wheeler and Rob Meyerson, it introduces the subject of brand identity design for readers seeking a broad, practical understanding of how branding and design connect.
About This Book
Designing Brand Identity explores the world of brands and branding through a comprehensive guide to brand identity design.
It is suited to readers seeking an introduction to the principles, practices, and creative considerations involved in shaping a brand.
Alina Wheeler and Rob Meyerson present the subject for anyone interested in understanding how branding and design work together.
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