Research Methods for Business: A Skill-Building Approach
by Uma Sekaran
This book offers a skill-building approach to research methods tailored for business students and professionals. It covers essential techniques for conducting effective research, emphasizing practical application and development of core competencies in organizational settings. Ideal for those seeking to enhance their research capabilities in business environments.
About This Book
Research Methods for Business: A Skill-Building Approach by Uma Sekaran provides a practical framework for understanding and applying research techniques in business contexts.
The book emphasizes developing skills necessary for conducting reliable business research, from problem identification to data analysis.
It is designed to help readers build competence in research processes, making it a valuable resource for students and practitioners alike.
With a focus on real-world application, the text guides users through the steps of business research methodology.
Reviews
No reviews yet. Be the first to review this book!