Machine Learning for Business Analytics: Concepts, Techniques and Applications with JMP Pro
by Galit Shmueli, Peter C. Bruce, Nitin R. Patel, Mia L. Stephens, Muralidhara Anandamurthy
Machine Learning for Business Analytics presents core concepts, techniques, and applications for using machine learning in business analytics. With a focus on JMP Pro, the book offers a practical resource for readers developing their understanding of data-driven methods and their role in business-focused analysis.
About This Book
Machine Learning for Business Analytics introduces the concepts and techniques used to apply machine learning in business contexts.
The book focuses on business analytics and includes applications with JMP Pro.
It is designed for readers seeking an accessible connection between machine learning methods and practical analytics work.
Topics are presented through the combined perspective of its authors, with emphasis on concepts, techniques, and applications.
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